Coming Soon · Founding Memberships Opening Soon

Better Training.
Better Performance.
Better Athletes.

A 13,000 sq ft performance center for athletes of all ages. Strength training, functional fitness, 40yd+ turf, rock climbing training center, and more. Doors open in the fall.

Strength. /Speed. /Success. /HYROX Ready. /Built for Athletes. /Strength. /Speed. /Success. /HYROX Ready. /Built for Athletes. /
Strength. /Speed. /Success. /HYROX Ready. /Built for Athletes. /Strength. /Speed. /Success. /HYROX Ready. /Built for Athletes. /

— Programs

Train like
you mean it.

Every square foot is built for athletes chasing performance - HYROX competitors, CrossFit enthusiasts, field-sport athletes, and all of you weekend warriors.

01

Strength

Squat racks, dumbbells, machines, rigs, barbells, and sleds. A performance playground.

02

HYROX

SkiErgs, sleds, wall balls, sand bags, and the latest training technology. Everything you need to compete your best!

Learn More About HYROX →
03

Conditioning

40 yards of turf, treadmills, assault runners, assault bikes, and rowers. Fitness comes easy here

04

Climb

Tension Board 2, Moonboard, Grasshopper, Spray wall and Set Wall. Climbing training designed to improve all experience levels.

Learn More About Climbing →

— The Facility

Purpose-Built for
PERFORMANCE

  • 13,000sq ft of performance floor
  • 40yd+indoor turf sprint track
  • 5different climbing training boards
  • 300special founding memberships
  • 100 — Pro · 200 — Premium
AFC Performance Center empty shell before build-outBefore
AFC Performance Center interior with strength racks, HYROX rig, turf sprint track, and climbing wallThe Vision

— Where to Find Us

Reading,
Pennsylvania.

AFC Performance Center is located on Lancaster Pike in Reading, PA — easy to reach from across Berks County. Right off Route 222, with plenty of parking and neighbors you already know.

  • Lancaster Pike, Reading, PA 19607
  • Just off BUS 222 — minutes from Wyomissing
  • Near Sheetz, Wawa, and Ollie's Bargain Outlet
Get Directions →
Satellite map showing AFC Performance Center location on Lancaster Pike, Reading, PA 19607Lancaster Pike · Reading, PA

— Founding Presale

Your rate. Your spot.

Limited founding pricing is available until each offer reaches its cap. The number shown is the number of memberships still available.

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— Founding 300

Get in first.

— The Founding 100

Best Offer

Receive our best offer: a locked-in major discount and a performance kit.

— The Next 200

Major Discount

Still getting a major discount locked-in and an AFC Founding Member Kit.

What are you interested in? (pick any)

Where did you hear about us?